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Lego

LEGO launches new WebAR experience built on 8th Wall’s platform

LEGO has launched a new web-based augmented reality (AR) experience to promote its new LEGO Technic Ferrari Daytona SP3 set.

The experience was created by UK creative agency Hoopla Digital and was built using 8th Wall’s leading WebAR technology platform, which was acquired by Niantic earlier this year. The experience helps to showcase the intricate details and features of the LEGO Ferrari set using augmented reality, and allows users and supercar fans to witness the Ferrari Daytona SP3’s design and aerodynamics in augmented reality before purchasing the LEGO Technic set.

The experience begins by having users scan the floor or a flat surface in their surrounding environment with a smartphone device and tapping on the LEGO box once it appears in their world space. Demonstrating the virtual unboxing experience for customers, the LEGO pieces then fly out of the box and come together in a whirlwind animation to reveal the product fully assembled. Users can then tap on the interactive hotspots to get an up-close look at the butterfly doors, detachable roof and the V12 engine with moving pistons. Users can also zoom in and rotate the car, take photos to share with their friends and find a retailer to purchase their own set.

For more information on 8th Wall and its web-based augmented reality (WebAR) development platform, click here.

Quelle:

Image / video credit: 8th Wall / YouTube

8. September 2022 0 comment

Examples

LEGOLAND Windsor Resort incorporates Augmented Reality into its new LEGO MYTHICA attraction

LEGOLAND Windsor Resort has incorporated augmented reality (AR) as part of its launch of ‘LEGO MYTHICA: World of Mythical Creatures’, a brand-new IP and area of the park. Created using technology from Zappar, the AR functionality to the LEGOLAND Windsor Resort app will help visitors immerse themselves in the new world, as they roam around the area and learn more about the backstory of LEGO MYTHICA.

Zappar enables brands to create and deploy immersive AR experiences to native apps, as well as to the mobile web where users do not need to download an app. According to the company, Zappar’s AR technology underpins the new LEGOLAND experience, and the incorporation of such immersive technologies in the park showcases how AR can further enhance the resort experience, as visitors use their smartphone cameras to take park visitors on a virtual journey alongside their real-world trip.

LEGOLAND Windsor Resort’s aim is to drive awareness of the new IP, increasing the audience’s understanding of the back story and cast of characters, with AR activities helping to complement the physical installations within the park in general.

The AR experiences are activated exclusively via the LEGOLAND Windsor Resort app, which users are encouraged to download before they enter the site. When roaming around the LEGO MYTHICA area, visitors will come across four LEGO statues of mythical creatures; a Chimera, Alicorn, Hydra, and Sky Lion. Scanning special plaques, with branded Mythica codes that accompany these LEGO statues, reveal their real-world characters in AR which appear through a vortex bringing the Mythica realm to life before visitors’ eyes. Users can take selfies with the creatures, collect digital cards about the characters and learn more about their backstory via the app.

In addition, 3D portals can be placed either at home or in the park using the AR function, where users can visit four different locations, where they can discover more about the LEGO MYTHICA world.

Ash Tailor, VP Global Brand and Marketing Director for LEGOLAND explained: ‘Mythica is all about championing creativity and firing the imagination of kids who are our real heroes. Through the incredible flying theatre experience, a first for the UK, and the magic of AR we’re able to bring this brand new world to life for kids like never before at LEGOLAND Windsor and really show the journey from LEGO characters to mythical creatures.”

Caspar Thykier, Co-founder and CEO at Zappar, commented: “This really is a dream project to work on with such an iconic brand, venue and new IP that lends itself so beautifully to augmented reality with its interplay between the real world and LEGO MYTHICA realm accessed via portals and vortexes. The challenge was to deliver spatial storytelling that could enhance and complement the incredible physical experience that is the cornerstone of a great day out at LEGOLAND Windsor Resort and really immerse family and kids in this wonderful new IP in a new way. We hope it surprises and delights everyone in equal measure.”

For more information on Zappar and its augmented reality experience creation platform, please visit the company’s website.

Quelle:

https://www.auganix.org/legoland-windsor-resort-incorporates-augmented-reality-into-its-new-lego-mythica-attraction/

Image credit: The LEGO Group

11. Juni 2021 0 comment

Examples

Legoland Resort Launches New 4D Film & AR Scavenger Hunt

Visitors can hunt for augmented reality creatures featured in the all-new 4D film.

Everyone’s favorite chain of LEGO-themed amusement parks, LEGOLAND, has revealed plans for an upcoming 4D film experience complete with its own AR-powered scavenger hunt that will have visitors combing real-world locations in search of virtual creatures.

Debuting this summer at the LEGOLAND Florida Resort, the all-new 4D movie, Lego Mythica – Journey to Mythica, will have attendees joining the magical Alicorn Bobs as he embarks on an imaginative journey to discover his true powers. Along the way, audiences will “escape the Chimera, soar with Maximus the Sky Lion, and make a splash with Duo the Hydra.”

The term “4D” is often used to describe entertainment systems that utilize 3D visuals in combination with various sensory effects—such as wind, heat, and smells—to further immerse users in an experience. While information regarding the 4D film is scarce at the moment, an official press release states that attendees will experience “enchanted forests, raging seas, hidden caves, fire, and ice.”

In addition to the new film, LEGOLAND will be launching an AR scavenger hunt based on the LEGO Mythica universe. Using the free LEGOLAND Florida app, visitors can soon explore LEGOLAND’s Miniland attraction to discover LEGO Mythica creatures featured throughout the 4D film and capture them as digital trading cards.

LEGO Mythica – Journey to Mythica will be screening daily at LEGOLAND Florida Resort’s Fun Town Theater beginning May 27th. The accompanying AR scavenger hunt will launch simultaneously for a limited time over the summer.

This isn’t the first time LEGOLAND has employed immersive technology as part of its physical attractions. The company launched its first 4D film, The Lego Movie: 4D – A New Adventure, at LEGOLAND Florida back in 2016. This was followed by The Great LEGO Race in 2017, a VR roller coaster experience complete with hands-on interactive elements designed to keep attendees entertained while in line.

For more information, visit the official LEGOLAND website.

Quelle:

Legoland Resort Launches New 4D Film & AR Scavenger Hunt

Feature Image Credit: LEGOLAND

3. Juni 2021 0 comment

Examples

Vidiyo Makes The Lego Part Feel Like An Afterthought

The Lego part feels more like an afterthought, but dropping AR minifigures in your home can be fun.

I set up a little mermaid on my table and scan it with my phone. Minutes later, my kid is tapping buttons on-screen, making pirates and mermaids dance and turn into pandas in time to a song. He’s delighted with what he’s made. I might… want my phone back.

I’m in two minds about Lego’s newest partnership with Universal Music Group, the oddly spelled Lego Vidiyo. In one sense, it feels like a big music group reaching to license its tracks to yet another toy. In another sense, my 8-year-old now wants to buy all the Vidiyo minifigures.

Vidiyo, which launches in March, isn’t Lego’s first trip into the world of augmented reality. Previous Lego sets used phone or tablet apps to overlay virtual things with real bricks, with mixed success. The most ambitious of these, a series called Hidden Side, almost felt like a blend of video games and real bricks brought to life.

Lego Vidiyo’s figures come with scannable plastic tiles that unlock app effects, called BeatBits.

Scott Stein/CNET

This is a lower-key approach. Instead of expensive sets, Vidiyo has packs of minifigures, or slightly more fancy minifigures plus display boxes. These figures — rock band avatars, representing various genres of music — include little plastic tiles with pictures on them, which the Lego Vidiyo app can scan. These are called „BeatBits,“ and they unlock special effects in the music video-creating app you use later.

I’ve been trying an early set of Vidiyo figures, and the Lego designs are fun. The app itself feels buggy and confusing so far (it’s early days, and a beta app). I tested it on an iPhone 12 Pro. The app’s social focus for kids means creating an account that parents can moderate. Video clips created on the app can be uploaded in chunks up to 20 seconds. Lego promises moderation of content on its end before posting, but it’s a little weird to think of little kids (ages 7 to 10 is the focus for Vidiyo) and social mixing, even in a closed Lego app ecosystem.

The app has a variety of Universal Music artists, like Imagine Dragons, Katy Perry and The Weeknd, and 1-minute clips of their songs, which can be picked to be the background of a music video. Any minifigures you scan in can be added to a band, with its own name and background art. The video „performance“ involves dropping an AR version of your figures into your room, at three different scales (tiny desk-size, medium doll-size or human-size), and layering effects on top by tapping effects buttons: pixelating the background, turning everyone into pandas, making everything underwater. It’s random, in a Lego kind of way.

Figures are scanned in-app on phone or tablet, unlocking the effects.

Scott Stein/CNET

Effects are unlocked by scanning those plastic tiles, which come three to a box for the minifigures, or 16 for the larger display boxes. It’s a matter of collecting figures and effects and then seeing what you’ve got. The music app with its video-effects buttons sort of reminds me of Harmonix music gaming experiments like Dropmix and Fuser, but you’re not remixing the songs here… you’re just creating video effects.

The problem I have so far is that the music video app doesn’t have much to do with the Lego sets. Make your minifigure, and you’re done. From there on in, once you’ve scanned everything in, it’s just a phone or tablet app. The AR overlays of the figures in the real world are clever, and sometimes magical, but I’ve seen more advanced AR in other apps, and Lego’s Vidiyo app seems a little buggy in its early build: figures aren’t recognized in scans; and it seems very particular about floor or desk space dimensions that can be used for performances.

AR figures appear on your desk or your floor in three different sizes. Effects are layered in at a touch.

Scott Stein/CNET

And then you have that other problem: Is your kid borrowing your phone? Or are they lucky enough to have their own AR-ready iPad? Either way, it’s more screen time for a kid that’s likely to already be swamped in screens.

That being said, Lego’s at least making these little bits and pieces more affordable, instead of an expensive $50 to $150 series of sets. It’s just that, compared to a far more interactive and nearly screen-free Lego Mario set I played with last year, Lego Vidiyo looks like it’s steering totally in the other direction. My advice: Get the minifigures if you think they’re cute and want to collect some. The app is just a bonus, and while my kid had fun creating music videos in it, I’m not sure how many times he’ll ever really go back to it.

Quelle:

Foto:

Lego Vidiyo puts life-size minifigures in your house. (A beach ball got in the way of a photo opp with my son.)

Scott Stein/CNET

https://www.vrroom.buzz/vr-news/entertainment/vidiyo-makes-lego-part-feel-afterthought

2. März 2021 0 comment

Examples

Universal & LEGO Launch AR Music Video Making App

When Universal Music Group inked a deal with Denmark-born toy firm LEGO back in April 2020, the companies promised “a new interactive way of inspiring the next generation of fans and creative visionaries”.

It was announced that the deal would be based around the development of a new suite of LEGO products launching in 2021, but no further details were confirmed.

The two companies have now announced that new product: “an innovative music video maker experience” called LEGO VIDIYO, not dissimilar from short-form video apps like TikTok, but accessed via “a unique mashup” of LEGO elements, minifigures, music, augmented reality and a new app.

Aimed at children aged 7 -10, LEGO VIDIYO is described in a press release as “a brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits” from UMG artists.

VIDIYO works by selecting a song in the App from a variety of UMG artists, including “both contemporary chart toppers and instantly recognisable classics”.

You then create your band from a collection of new LEGO minifigures, which can be customised in different scales through AR technology in the VIDIYO App.

Special effects such as confetti showers and X-ray vision can also be added using ‘BeatBits’, which are new decorated 2×2 square LEGO elements, which once scanned unlock digital effects that let you control everything from video and music styles to scene effects.

Hitting the selected BeatBits in the App will trigger dance moves and audio/video effects in a 60 second performance, which can be trimmed down to 5, 10, 15 or 20 second shareable clips.

Clips can then be uploaded to the App feed, but only once the content has passed moderation.

LEGO reiterates that “any content featuring personally-identifiable information, such as children starring in the video, will not be approved for App feed upload”.

The first LEGO VIDIYO products will be available in most countries around the world from March 1.

“LEGO VIDIYO IS A GREAT WAY FOR MILLIONS OF KIDS TO DISCOVER NEW MUSIC AND GET CLOSER TO THEIR FAVOURITE ARTISTS WHILE LEARNING AND CONNECTING THROUGH PLAY.”

OLIVIER ROBERT-MURPHY, UNIVERSAL MUSIC GROUP

Olivier Robert-Murphy, Executive Vice President, Universal Music Group and Brands added: “Through this innovative global partnership – with the power of music and play harnessed to support early development of creativity – children around the globe will be able to express themselves as they stage, direct, perform, and share their music videos.

“LEGO VIDIYO is a great way for millions of kids to discover new music and get closer to their favourite artists while learning and connecting through play.”

“WE WANT TO FEED THE IMAGINATION OF THE NEXT GENERATION OF CREATIVES, PROVIDING A NEW CANVAS FOR KIDS TO CREATIVELY EXPRESS THEMSELVES.”

JULIA GOLDIN, THE LEGO GROUP

Julia Goldin, Chief Marketing Officer, the LEGO Group, said: “We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves.”

“Research shows over three quarters (79%*) of parents globally wish their children had more creative confidence, so we’re launching LEGO VIDYO to help make that happen.

“We know children are always chasing new ways to experiment creatively, and LEGO VIDIYO is here to help all kids with a passion for music unleash their creativity through LEGO building and music video production. We can’t wait to see what they come up with!”Music Business Worldwide

Quelle:

https://www.vrroom.buzz/vr-news/music/universal-lego-launch-ar-music-video-making-app

2. Februar 2021 0 comment

Examples

LEGO’s Latest Playset Has Kids Battling Ghosts In AR

According to LEGO, Hidden Side is “the bridge between physical and virtual play you’ve been looking for.“

Based on a “chilling, creative world of ghosts,” Hidden Side is a new series of LEGO sets that use AR technology to add a whole new level of interactive play to the traditional LEGO experience.

Designed for children ages seven and up, LEGO builders will have the opportunity to watch their LEGO creations comes to life on their smartphones and tablets. LEGO is rolling out eight new kits that capture every aspect of the sleepy and creepy town of Newbury, from the paranormal school bus to the local greasy spoon, the Shrimp Shack.

Each kit can be played with individually, but by combining play sets players can take part in a paranormal story that takes you deep into a forgotten realm referred to as “Hidden Side.” The story follows Jack Davids, an average thirteen-year-old who has moved to the seemingly innocent town of Newbury with his dog Spencer. Before long, our protagonist begins to notice something unsettling about his new neighborhood. Using a special app built by genius scientist J.B. that reveals the mysterious Hidden Side and its ghostly inhabitants, Jack and his new band of ghost-hunting heroes will embark on a spooky adventure the likes of which they’ve never seen.

Here’s how it works: After completing your LEGO Hidden Side set, open J.B.’s app and scan your hand-built Lego environment in its entirety. Once you’ve finished, the app will apply an AR overlay to the kit, populating it with all forms of ghosts, ghouls, and specters. Newbury Haunted High School, for example, will burst to life with students and ghosts; the wrecked shrimp boat will become surrounded by an ocean of water. The app also provides interactive gameplay that allows you to battle and capture ghosts as collectibles.

Like traditional LEGO sets, each kit comes with the mini figurines of the characters and all of the building materials needed to create the design. Each kit features its own specific set of AR missions leading up to a unique boss fight against a variety of evil spirits, including the nefarious Mr. Nibs, the undead Mamali, and the devilish Samuel Mason, just to name a few.

In terms of gameplay, it appears as though each playset will feature its own specific set of goals that will have players participating in a mix of exploration, combat, and puzzle-solving.

Here’s a full list of the spooky situations you can tangle yourself up in:

SHRIMP SHACK ATTACK: Chef Enzo and server Sally are haunted by boss ghost Anomalo and are causing big problems for the Shack’s guests. Drive into action with Parker Jackson on the high-tech go-kart. The playset is full of awesome details and a Shrimp Shack sign that can become haunted!
PARANORMAL INTERCEPT BUS 300: The 2 haunted workers are attacking, and the haunted ghost monster toilet is shooting browns tiles – yuck! Can you defeat them? Pull out the command station and flip out the side cannons – time to catch ghosts
GHOST TRAIN EXPRESS: Can you stop the ghosts in time? Join forces with heroes Jack Davids and Parker Jackson as they use the latest ghost-hunting tech created by J.B. to defeat the ghosts.
GRAVEYARD MYSTERY: Heroes Jack Davids and Parker L. Jackson need your help at the haunted graveyard! Help Jack and Parker find and defeat the ghosts.
EL FUEGO’S STUNT TRUCK: Jump into the driver’s seat with El Fuego for some awesome, high-flying stunts.
NEWBURY HAUNTED HIGH SCHOOL: Can you help heroes Jack Davids and Parker Jackson defeat the ghosts and return the school to normal? Check out all the awesome details and see if you can find the hidden chamber and clues.
WRECKED SHRIMP BOAT: There’s ghost trouble off Capers Cliffs! Explore the ever-changing Hidden Side, solve new mysteries, find cool items, catch all the ghosts to add to your ghost collection, and defeat the boss ghost, Captain Archibald.
J.B.’S GHOST LAB: Download the LEGO^® Hidden Side™ app and point your phone at J.B.’s Ghost Lab to make the model come alive and reveal the Hidden Side.

“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,” said Tom Donaldson, senior vice president, Creative Play Lab at the LEGO Group, in an official release.

“At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.”

All of eight of the LEGO Hidden Side playsets are available now via the online Lego shop; four of these kits are also purchasable through the Apple online store.

Quelle:

Featured Image Credit: The Lego Group

https://vrscout.com/news/lego-hidden-side-ar-playset/

17. August 2019 0 comment

Examples

Snapchat’s AR Turns Empty Store Into Lego-land

Virtual Lego boutique appears on the users screen, complete with an interactive DJ booth and arcade machine.

Augmented reality technology is being used to transform an empty store into a virtual Lego clothing shop that customers can explore on their smartphone using Snapchat.

A pop-up shop selling a limited-edition Lego Wear clothing line for adults opens in Fitzrovia, London today only, but the physical building is actually empty, except for a Snapcode that Snapchat users can scan on their way in, transporting them into a virtual Lego boutique.

Snapchat’s AR technology allows people to move around and see different parts of the store on their smartphone screens, which includes an interactive DJ booth, an arcade machine and the ability to look through the clothing range displayed on Lego mannequins.

“We’re an innovative, playful brand at heart and part of that is exploring new digital channels and technologies,” said Lea Sandell, social media innovation lead at the Lego Group.

“This was an unique opportunity to collaborate with Kabooki on their brand new limited edition product for adults and tap into both the sense of style and the nostalgia of that audience – while exploring that interesting space where the digital and physical worlds merge.”

The one-day event, which takes place at 55 Eastcastle Street from 10am to 5pm, will allow people to buy products online through an integrated “Shop now” feature in the app.

The move is the latest attempt by Snapchat’s parent company Snap Inc to turn a profit, though user numbers remain flat.

In its latest results for the final three months of 2018, net loss dropped from 350 million dollars (£270 million) for the same period in 2017, to 192 million (£148 million).

However, Snap Inc did report record revenue of 390 million dollars (£301 million), up 36% from the 286 million dollars (£220 million) posted previously.

Over Christmas, the company released a festive AR Lens, that revealed a restored virtual Elizabeth Tower complete with real-time bongs, when holding the app up at the London landmark.

Quelle:

https://vrroom.buzz/vr-news/trends/snapchats-ar-turns-empty-store-lego-land

Foto: Virtual Lego store, visible through Snapchat (Snapchat/PA)

22. Februar 2019 0 comment

Examples

Hidden Side: LEGO-Sets mit AR-Funktionen

LEGO hat eine neue Serie von Sets angekündigt, die „Hidden Side“ heisst. Die Besonderheit: Die Bausätze werden über Augmented-Reality-Funktionen verfügen. Man kann die LEGO-Sets über sein Smartphone oder Tablet zum Leben erwecken.

Auf den ersten Blick sehen die LEGO-Sets ganz normal aus, ausser dass sie auf ein Grusel/Horror-Thema setzten. Fängt man sie aber mit der Kamera des Smartphones ein, werden sie mit allerlei interaktiven Elementen angezeigt. Auf diese Weise lassen sich diverse Mini-Games erleben (siehe Trailer). Die passende App wird kostenlos für iOS und Android zur Verfügung stehen. Für den August 2019 sind insgesamt acht „Hidden Side“-Sets geplant, die 19,99 Euro/26,90 CHF bis 119,99 Euro/149,00 CHF (unverbindliche Preisempfehlung) kosten werden. Eine offizielle Seite für die Reihe ist bereits online.

In der Pressemeldung heisst es: „LEGO Hidden Side eröffnet eine völlig neue, interaktive Spielwelt, in der Kinder mit einer Hand in der physischen und mit der anderen Hand in der digitalen Welt spielen. Die LEGO Gruppe stellt heute die Weltneuheit der Spielwarenindustrie vor: LEGO Hidden Side ist ein Fluid-Play-Erlebnis, das gleichermassen real und digital ist, sodass Kinder mit einer Hand in jeder Welt spielen können. Durch die begleitende LEGO Hidden Side App erwecken sie eine im haptischen LEGO Bauset verborgene interaktive und auf Augmented Reality basierende Geisterwelt zum Leben. Die insgesamt acht LEGO Hidden Side Sets für Kinder ab sieben Jahren sowie die im Google Play Store und App Store verfügbare kostenlose App sind ab Spätsommer 2019 erhältlich.“

Hidden Side-Sets in der Übersicht

LEGO Hidden Side – 70418 – Labor (174 Teile)
LEGO Hidden Side – 70419 – Schiff (310 Teile)
LEGO Hidden Side – 70420 – Friedhof (335 Teile)
LEGO Hidden Side – 70421 – Truck (428 Teile)
LEGO Hidden Side – 70422 – Diner (579 Teile)
LEGO Hidden Side – 70423 – Schulbus (689 Teile)
LEGO Hidden Side – 70424 – Zug (698 Teile)
LEGO Hidden Side – 70425 – High School (1.474 Teile)

Quelle:

Hidden Side: LEGO-Sets mit AR-Funktionen

22. Februar 2019 0 comment

Examples

Lego’s Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.

This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and graveyard, which all become haunted with virtual ghosts and goblins through a companion mobile app.

Don’t Miss: The 50 Best Augmented Reality Apps for iPhone, iPad, and Android Devices

Lego won’t release the app and eight playsets until August, but the company will have the sets on display at the American International Toy Fair, which takes place at the Jacob K. Javits Convention Center in New York from Feb. 16 until Feb. 19.

„Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,“ said Tom Donaldson, senior vice president of the Creative Play Lab at the Lego Group, in a statement.

„At our core we focus on tactile building, but AR presents opportunities to enhance physical Lego play with new action and mastery elements. We’re breaking the mold of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.“

In addition to projecting AR content into the physical playsets, Lego is turning the experience into a game by challenging children to exorcize the demons from their playsets. So it’s kind of like Ghostbusters World, just shrunken down in scale.

„As we have designed Lego Hidden Side, physical manipulation of the Lego models alters the AR experience, and the AR experience prompts new things to discover in the physical models, creating a deeply engaging reciprocal play experience in two worlds that has never been seen before,“ said Donaldson.

At our core we focus on tactile building, but AR presents opportunities to enhance physical Lego play with new action and mastery elements.

Lego has been a big fan of augmented reality, serving as an early partner for Apple and Google with their respective AR toolkits and sharing the stage with the companies to highlight the capabilities of ARKit, ARKit 2 and ARCore.

As a result, the company has released AR Studio and Playgrounds for iOS, and BrickHeadz Builder AR for Android.

This time around, though, Lego has enlisted Vuforia, the company that previously worked with the toy maker to integrate its playsets into mobile games. This time around, Vuforia’s cross-platform object recognition technology will power the augmented reality experience, according to multiple reports.

Previously, Lego’s Playgrounds AR playsets were only compatible with iOS since it used ARKit 2.0 object recognition (and Google has yet to catch up with its own object recognition capabilities for ARCore), Vuforia will enable the company to bring the experience to both iOS and Android devices at the same time.

Overall toy sales fell 2% in 2018, partially due to the bankruptcy of Toys-R-Us, but several categories rose compared to 2017, with electronics far ahead of the pack in terms of growth.

In other words, if you can’t beat them, join them, and AR enables Lego to potentially sell more of its playsets and further its participation in the growth of tech-powered children’s products.

Quelle:

http://www.virtualrealitypulse.com/edition/daily-google-oculus-2019-02-15?open-article-id=9798496&article-title=lego-s-newest-playsets-transform-normal-toys-into-augmented-reality-experiences-across-platforms&blog-domain=reality.news&blog-title=next-reality-ar

18. Februar 2019 0 comment