If a picture is worth a thousand words, how about videos? No wonder YouTube videos and Instagram reels are rocking the show. Things are no different when it comes to the world of corporate training. Millennials and Gen Zers will soon make up the majority of the workforce — and videos are a fantastic way to facilitate training for the young audience.
Why Should You Integrate Videos in Your Learning Strategy?
Who doesn’t love watching videos? Videos are popular — from how to make a sandwich to operating a piece of complex machinery, videos can help us quickly learn all manner of tasks. They are an engaging tool that can be used to impart training across industries and on a wide range of topics. Videos can be equally effective in establishing awareness before the core training session as well as for recalling the learned concepts post the completion of the training. Basically, the flexibility and versatility offered by videos make them ideal for on-demand, just-in-time training.
Let’s explore the many benefits of video-based learning in a corporate setup.
5 Key Benefits of Video-Based Learning for Corporate Training
- Captivates the modern multi-generation workforce: Modern learners are used to finding the information they need quickly. Growing up in the era of Twitter and TikTok, they prefer quick learning on the go — and videos do just that.
- Strengthens critical thinking and decision-making abilities: Videos can present real-life scenarios and represent daily challenges in the workplace, thereby allowing learners to brainstorm and come up with viable solutions. Video learning scenarios can help learners hone their critical thinking abilities and make informed decisions for better application in day-to-day work.
- Diminishes the cost of training and boosts scalability: A mobile phone or a tablet is all that you need. You can create as many videos as you require using minimal resources and scale your training initiatives. You can also save the costs associated with traditional training methods such as logistics and instructor fees.
- Offers versatility and flexibility: From talking head videos and explainer videos to animation, there are many interesting formats that can be used to impart training. You can create two-minute teaser videos to offer a glimpse of the main training session or a 15-minute explainer video that details the key features and benefits of your bestselling product.
With video-based learning, learners are no longer confined to fixed schedules or locations and learning becomes a part of the workflow. With video-based learning, learners are no longer confined to fixed schedules or locations and learning becomes a part of the workflow.
5 Amazing Tips to Leverage Video-Based Learning for Immersive Corporate Training
Here are five tips to leverage video-based learning for corporate training:
- Focus on carving a learning journey for your learners: Training is not a one-time affair. It is an ongoing process that supports every phase of an employee’s journey at the workplace, from onboarding to upskilling and reskilling or refresher training. Learning and development teams can deploy video-based learning to foster a continual learning journey.
- Create bite-sized microlearning videos: Learners can watch videos at their convenience and on their preferred devices. These short videos are accessible on mobile phones, offering ease of consumption on the go. They are typically focused on a single learning objective and serve well for just-in-time and refresher training. Support your visuals with voiceovers and captions in the language of your learners’ choice to suit your learners’ needs, enhance learner engagement, and simplify learning.
- Gamify your videos to add the element of fun: And what better than adding gaming elements to your videos that add spark to boring and dry topics? Gamified video learning experiences improve learner engagement, promote competitive learning, and foster team building.
- Create 360-degree and interactive videos: 360-degree videos offer a panoramic all-round view, ensuring an immersive learning experience. These videos can be watched on a rectangular screen of a smartphone or tablet, or through a virtual reality (VR) headset.
Gone are the days when videos were just play, pause, rewind and fast-forward. Interactive videos negate the notion that videos are passive. With interactive videos, you can plug in a variety of interactivities in the form of quizzes, polls and quick assignments at the end of each learning point and also at the end of the video. They also allow you to add elements of gamification to add fun and increase engagement.
- Facilitate collaborative learning: Videos can be integrated with virtual instructor-led training (VILT) sessions to boost learner engagement and enhance the effectiveness of training. You can plan breakout room activities based on the video content and facilitate collaborative learning. They can also be a part of your social learning initiatives.
Video-Based Learning — The Future Ahead
Our brains can process visuals easily and quickly. Create videos with eye-catching graphics, images and animations to spark curiosity and hook your audience’s attention for enhanced engagement, motivation and improved learning outcomes. What are you waiting for? Leverage the power of video-based learning to offer an eye-candy visual treat to your digital learners and make learning an immersive experience.
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