Cruise the metaverse in style.
This past weekend, BMW unveiled BMW Motorrad MetaRide, a virtual world dedicated to the auto manufacturer’s new motorcycle, the BMW CE 02. Accessible via the VR social platform Spatial, this digital brand space promises a variety of activities designed to immerse users in the world of BMW Motorrad, the company’s official motorcycle brand.
Upon creating an avatar and joining the world, you can “ride” a virtual recreation of the BMW CE 02 through a realistic environment designed to mirror the real world. In addition to these “virtual test rides,” you can also shoot hoops and collect virtual tokens. There’s even a custom jacket you can unlock for your avatar.
“The new BMW CE 02 represents a new way of accessing the world of BMW Motorrad, because it is electric, appeals in particular to young people and is neither an e-motorcycle nor an e-scooter – it is an eParkourer,” said BMW in an official release.
“In keeping with this new, forward-looking type of mobility for urban environments, BMW Motorrad is now offering the opportunity to experience the new CE 02 up close in the BMW Motorrad MetaRide.”
You can visit the BMW Motorrad MetaRide metaverse now via Spatial, available for free on Meta Quest 2 and Quest Pro VR headsets. According to BMW, MetaRide will eventually grow to include various other products.
For more information check out BMW’s official announcement here.
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Feature Image Credit: BMW
