Cruise the metaverse in style.
This past weekend, BMW unveiled BMW Motorrad MetaRide, a virtual world dedicated to the auto manufacturer’s new motorcycle, the BMW CE 02. Accessible via the VR social platform Spatial, this digital brand space promises a variety of activities designed to immerse users in the world of BMW Motorrad, the company’s official motorcycle brand.
Upon creating an avatar and joining the world, you can “ride” a virtual recreation of the BMW CE 02 through a realistic environment designed to mirror the real world. In addition to these “virtual test rides,” you can also shoot hoops and collect virtual tokens. There’s even a custom jacket you can unlock for your avatar.
“The new BMW CE 02 represents a new way of accessing the world of BMW Motorrad, because it is electric, appeals in particular to young people and is neither an e-motorcycle nor an e-scooter – it is an eParkourer,” said BMW in an official release.
“In keeping with this new, forward-looking type of mobility for urban environments, BMW Motorrad is now offering the opportunity to experience the new CE 02 up close in the BMW Motorrad MetaRide.”
![](https://i0.wp.com/vrscout.com/wp-content/uploads/2023/07/MetaRide_2.jpg?resize=810%2C456&ssl=1)
You can visit the BMW Motorrad MetaRide metaverse now via Spatial, available for free on Meta Quest 2 and Quest Pro VR headsets. According to BMW, MetaRide will eventually grow to include various other products.
For more information check out BMW’s official announcement here.
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Feature Image Credit: BMW