ARway partners with AI Safer to provide AR wayfinding technology to support engaging tourism attractions
Today, ARway.ai announced a partnership with AI Safer to enhance customer experiences for visitors to Saudi Arabian museums and tourist attractions. The region is undergoing Saudi Arabia’s “Vision 2030“, an initiative to boost its cultural and tourism sector. ARWay’s solution will help the region’s leaders achieve this goal by presenting an engaging and innovative approach to tourism and on-site customer experiences.
The innovative service from ARway.ai allows clients to create bespoke immersive wayfinding visuals that help visitors navigate spaces using phone cameras. Moreover, ARway’s solutions display information visuals that align to a location.
The Agency of Record for The Royal Institute of Traditional Arts in Saudi Arabia owns AI Safer and is set to start leveraging the technology for visitors by March 2024.
The “state of the art” navigation solution allows customers like AI Safer to create wayfinding visuals with a no-code platform easily.
The CEO of ARway Evan Gappelberg added:
ARway is excited to partner with AI Safer and The Royal Institute of Traditional Arts to bring our advanced AR navigation to the rich cultural landscape of Saudi Arabia. Our technology will enable visitors to explore museums and attractions in an entirely new way, making each visit more informative, interactive, and enjoyable.
Moreover, the CEO explained how the deal with AI Safer “showcases the global scale of our technology and the continued increase in demand we’ve been seeing throughout the world for various use cases and industries.”
ARway Collaborates with Apple
ARway is currently working with various XR device leaders to leverage its unique immersive wayfinding platform for a broad range of use cases.
Last year, Apple personally selected ARway to participate in its Vision Pro Developer Labs in Cupertino, California, to build a version of its application on the upcoming device, which is due next week. Notably, the firm states that its product’s top-tier performance on iOS smartphones significantly contributed to the seamless development cycle for the upcoming MR device.
ARway is debuting its spatial application on the realityOS ecosystem to mark Apple’s debut on the market next week, ready for Vision Pro’s Feb 2nd US launch.
Speaking on its work with Apple, CEO Gappelberg also added:
The long awaited Apple AR glasses are here! We have been waiting for this moment since 2019 and I’m extremely excited to announce that it has finally arrived. I see this as an enormous opportunity for early investors to participate in the next big thing… augmented reality and spatial computing technology. ARway is purpose built for the Vision Pro Launch.
ARway: 2023 in Review
On the other hand, ARway also works with Magic Leap to create purpose-built navigation solutions for the firm’s XR device product portfolio. In May last year, ARway’s solution appeared on Magic Leap 2 devices – leveraging the headset’s eye tracking, spatial audio, and six degrees of flight (6DoF) for greater interactivity.
The new measures enable Magic Leap to support large-scale experiences and enhance its ecosystem of supported products and solutions, creating more key partnerships to develop use cases for AR technologies.
Speaking on the Magic Leap partnership, Gappelberg highlighted how his “AI-powered” AR platform aligns with Magic Leap’s hardware “perfectly.” The CEO also remarked that the “partnership is expected to create new business opportunities for our technology, allowing users to experience digital content in the real world in ways that were previously unimagined.”
In the same month, ARway partnered with Microsoft to integrate its solutions into the HoloLens 2 headset. In collaboration with Microsoft, ARway introduced its digital wayfinding platform to Microsoft’s HoloLens 2 headset for utilization across various industries, such as medical, immersive learning, and remote GUI. It will continue to be a valuable asset for ARway’s future deployments.