Last holiday season, sales of the Meta Quest 2 were red hot. Over the next few years, a flood of cutting-edge VR devices is expected from major tech players. And AR glasses and advanced smartphone cameras could boost augmented reality to new heights.
Together, these trends could spark intense demand for high-quality extended reality (XR) experiences.
But this isn’t the first time VR has been hailed as the next big thing in mass market media and entertainment. So, is this “VR renaissance” just another flash in the pan? Or is the technology finally ready to become more than a novelty for early-adopters and break through into the consumer mainstream?
This report examines how consumers feel about XR technologies. In particular, it covers:
- How interested consumers are in today’s home VR systems, and what’s stopping more people from buying them.
- The type of VR content that consumers are most excited about.
- How consumers think VR and AR technologies will impact their lives over the next five to ten years.
- The broader social effects— both positive and negative— that consumers anticipate if VR goes mainstream.