It’s no secret that online shopping increased this year due to the pandemic. Italian luxury house Valentino has created an experience that’s more than online shopping the way we know it. Between architecture, design, mysterious atmospheres and a recreational video approach, they have created an immersive digital design to bring shoppers closer to their products.
Set in a modern villa on the Mediterranean coast reminiscent of creative director Pierpaolo Piccioli’s home in Nettuno, Italy. The virtual experience that’s so familiar to Piccioli and his home are in his words, ‘familiar and metaphysic.’ With virtual reality technology users are able to enter and explore the home, see objects linked to photos and videos, go to Secret Rooms for digital events, and discover items from the Valentino Diary Collection, as well as see available products like the new Valentino Garavani Roman Stud bag.
ROME, ITALY- Valentino offers the ability to shop in an environment like Pierpaolo Piccioli home.
PHOTO CREDIT: VALENTINO
Vertual, a start-up created the experience of feeling as if you’re caught in a videogame and digital art, in which new items will be updated, as well as Valentino Community news.
“The exploration of the platform is guided by notes that indicate on which object to linger, with what elements the user can interact, on what image you can click and which are the secret spaces that bring the user to bump into clues that reminisce of a puzzle that can be put together with personal suggestions” – said the House in a statement. “Voicemails, videos, a musical selection originating from a vintage record player, extreme scale Valentino accessories that become surreal furniture pieces, dreamy walk in closets, exclusive events, and much more.”
This new virtual experience allows Valentino to still stay connected to customers in a hands-on and interactively creative way.