Welcome to 2024! As we step into a new year brimming with promise, new ideas and plans for the upcoming twelve months, let’s take a moment to look at the key technology trends and developments in the fields of AR (Augmented Reality), VR (Virtual Reality) and 3D.
Buckle up and explore the transformative trends that are shaping the digital industry and consequently our objectives for the year ahead.
# Web-based solutions for 3D, AR and VR
We at rooom.com – Enterprise Metaverse Solutions share the vision of an immersive future web of infinite potential, inclusive and three-dimensional – enriching and simplifying our daily lives. To achieve this, it is a major priority for us to provide our solutions as web-based and easily accessible services. As a broader audience is set to enjoy digital experiences, it becomes even more important to rely on web-based platforms. Platforms like these eliminate the need for app downloads, offering instant, universal access across various devices. This approach not only democratizes 3D, AR and VR, making them available to a wide audience, it also aligns perfectly with the demand for seamless, cross-platform experiences. The advancements in web technologies like WebXR and WebGL have bridged the gap between web-based and native app experiences, offering high-quality, immersive experiences directly from the browser. So, look out for even more streamlined, inclusive, and innovative approaches to immersive technology in 2024. As the degree of immersion in digital experiences is continually increasing, the importance of the corresponding hardware also grows. This leads me straight to the next trend.
# Mixed Reality
The exciting fusion of the real and virtual world is already transforming industries and enriching digital experiences. In 2024 this emerging technology is set to make a significant impact – especially in the consumer sector. The release of a new Meta Quest headset at consumer prices marks a turning point, offering MR experiences to an even broader audience.
Additionally, the eagerly awaited Apple Vision Pro is expected to further boost interest in MR. For us at rooom, this represents an exhilarating opportunity. We are already vigorously working to ensure our solutions are fully compatible with these Mixed Reality devices. As more people get to experience this technology it becomes more widespread. Making its use and integration into everyday life clearer and more instinctive for users, while transforming the way we interact with both digital and physical worlds and the content within it.
# Leveraging AI to create impressive 3D spaces and enhance virtual assistants
3D spaces powered by generative AI will be a big topic in 2024. Creating 3D spaces and even whole 3D worlds will become easier with the help of generative AI.
A major focus for us is the enablement of our customers and partners, so they can more easily interact with our platform. Thanks to generative AI and the advancements in technology, the barrier is getting lower and lower. Customers and partners will be able to create entire 3D spaces themselves, which they can tailor to their needs, upload and use on our platform. Let’s be on the lookout for digital creativity, unprecedented customization and truly immersive 3D content.
At the same time AI-driven assistants are evolving at the speed of tech, delivering increasingly intuitive and interactive user experiences. We are currently developing solutions for AI-powered Avatars that can understand and address complex questions, while also providing real-time information, guidance, and assistance within virtual spaces. These intelligent virtual assistants are true repositories of knowledge about events, places, companies, or products. Trained with relevant information they can acquire their own personality traits, offer personalized recommendations, and continuously improve the quality of assistance provided. So, it won’t be long until we can expect immersive and highly personalized experiences for a variety of conceivable application areas – from process optimization to customer interaction.
# Digital Twins
Digital twins are poised to become a pivotal trend in 2024 across various sectors. The impact of these digital representations of real-life counterparts is far-reaching not only for Industry 4.0 where they are already used to enhance efficiency through real-time monitoring and maintenance. But also for Building Information Modeling (BIM): Entire Buildings as Digital twins offer significant advantages. They enhance the precision and efficiency of building design and management, enable real-time monitoring and predictive maintenance, and facilitate informed decision-making throughout a building’s lifecycle. This provides huge advantages for the construction industry, streamlining processes from design to execution.
# Hybrid Work ‘24 – more flexibility and efficiency
Combining in-office and remote work offers flexibility, increased productivity, and better work-life balance for employees. Finding the right solutions to combine them is going to be a big topic this year – especially when it comes to training and onboarding.
Many companies are recognizing the importance of employee satisfaction in times of skilled labor shortages and are rethinking their strategies to accommodate the preferences of their workforce, instead of coaxing their employees back into the offices full-time. And why should they when there are a lot of innovative tools for digital collaboration out there? At rooom, we might be a bit biased, considering we’re offering tools like these and are set to enhance our collaboration solutions even further in 2024.
After all, hybrid work saves costs and time, is much better adapted to the current work environment where teams are spread all over the world or at least the country and it is more in tune with the environment. Sustainability also plays a big role here, as the training or onboarding content can be archived and preserved. So, stay tuned as hybrid work solutions have shaken off the dust and are evolving towards meaningful use cases.
# AR, VR and 3D for e-Commerce
AR, VR and 3D are still big trend topics when it comes to e-commerce, ensuring exhilarating and immersive shopping experiences. Virtual showrooms and products in 3D allow customers to virtually try and visualize products, bridging the gap between online shopping and the in-store experience. This innovation not only engages customers but also reduces return rates. Businesses leveraging these technologies are gaining a significant edge, attracting a tech-savvy customer base and setting new standards in customer engagement. They are reshaping the future of retail.
Democratizing 3D, AR and VR
Heading into 2024, we at rooom are excited, as we’re well on our way to make digital experiences more and more accessible with our all-in-one platform.
We stand on the brink of an exciting era in technology. With the rise of truly accessible Mixed Reality, we’re set to witness a seamless integration of the digital and physical worlds in our everyday lives. Web-based 3D, VR, and AR solutions, which are an integral part of our company’s vision, promise inclusivity and immersive experiences that are universally accessible. Fueled by generative AI, we will see huge steps forwards when it comes to empowering partners and customers to create 3D spaces and leverage AI-driven virtual assistants. Digital twins combined with Building Information Modeling are about to revolutionize the construction industry by enhancing efficiency and precision in site planning. Meanwhile, hybrid work models, adapting to modern work environments, will become more flexible, efficient and sustainable thanks to new tools for digital collaboration. And in e-commerce, the immersive potential of AR, VR, and 3D technologies offers customers unprecedented shopping experiences.
These innovative technologies set to be big topics in 2024 hold the promise of significantly enriching and simplifying various areas of our lives.
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