New McKinsey research estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. In its “Value Creation in the Metaverse” report, the firm also found that 57% of metaverse-aware companies said that they are adopters.
It’s still hard for most people to wrap their heads around what “metaverse” even means.
The metaverse will likely contain, well, multitudes:
- Connected 3D, immersive, virtual worlds
- Web3 integration, powered by blockchain
- Both consumer and business applications, distinct from each other
While Meta and others talking about the future of the metaverse are envisioning a single, completely integrated virtual ecosystem that reflects reality, most metaverse instances will likely be integrated, yes, but only encompass a facility, an organization, a distinct world.
McKinsey found that more than $120 billion was invested into metaverse companies in 2022, more than double the $57 billion invested in 2021.
There are plenty of consumer applications where the metaverse is popping up—ecommerce shopping experiences, games, entertainment—but enterprises are building their own virtual worlds.
- Boeing is designing, building, and testing new aircraft in its metaverse
- Industrial internet of things (IIoT) assets are being connected to the metaverse
- Meta, Microsoft, and others are working on ways to bring remote workers together in a metaverse
- ExxonMobil is on its journey to creating a digital reality ecosystem
- Digital twins in the metaverse are being called “metafactories”
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Foto: FROM METROLOGY
