It’s open until 9th March.
A year ago gmw3 reported on Sir David Attenborough once again lending his narration skills to another immersive project, The Green Planet AR Experience. An in-person augmented reality (AR) experience inspired by the natural history series, tomorrow it’ll open for the first time; located at Piccadilly Circus in London, UK.
A collaborative effort created by Factory 42 with BBC Studios and powered by EE’s 5G network, The Green Planet AR Experience offers guests the chance to wander through six digitally enhanced environments – including rainforests, freshwater and saltwater worlds, and desert landscapes.
Upon entering the experience guests are provided with a 5G-enabled smartphone: “which acts as their dynamic window into the world of plants.” They’ll also get to enjoy the company of a virtual Sir David Attenborough who’ll guide them on this natural history adventure.
“You’ll see that plants can be as aggressive, competitive and dramatic as any living thing on the planet – and how they form intriguing relationships with animals. And you’ll discover why plants are so vital for the future of our planet. Your device is a window into a secret world,” says Sir David Attenborough in a statement.
The Green Planet AR Experience takes around 40-60 minutes is free to attend but tickets are limited, released periodically. There are none available for the initial opening but more tickets will be released on 17th February so make sure to keep an eye out. The entire event runs until 9th March 2022.
The entire project is the work of The Green Planet 5G AR Consortium, made up of six creative, technology and scientific organisations. It was one of nine projects to win £2.2m GBP funding from the UK government’s 5G Create competition backed by the Department for Digital, Culture, Media & Sport.
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