Trigger joins as the first partner in the Alliance to focus on creating immersive AR experiences with premium IP for the Telecom giants
Trigger, the award-winning XR agency that creates AR, MR and VR experiences for the world’s top brands, today announced that they have joined as development partner into the exclusive Global XR Content Telco Alliance.
“The Alliance was impressed with Trigger’s catalogue of work and technical expertise, and we look forward to collaborating on exciting, premium AR projects in the near future.”
The Global XR Content Telco Alliance aims to invest in high quality extended reality (XR) content enabled by the power of 5G. The Alliance includes LG Uplus, Qualcomm Technologies, Bell Canada, Japan’s KDDI, China Telecom, Mobile Business Group Chunghwa Telecom, Orange, Verizon and now Trigger, who will be the Alliance’s first partner to focus on developing 5G enabled AR content.
“Trigger’s work in XR content development is simply top notch,” said Niko Chauls, XR Partnerships, Product Innovation at Verizon. “Their grasp of AR, 3D and spatial computing on both a technical and creative level is unparalleled. I’ve had the pleasure of working with them at Verizon and am thrilled that they are joining the Alliance to create immersive 5G experiences.”
Chris Reznicek, Head of XR Partnerships at LG Uplus, facilitator of the Alliance also shares, „The Alliance was impressed with Trigger’s catalogue of work and technical expertise, and we look forward to collaborating on exciting, premium AR projects in the near future.“
The consumer appetite for AR content is on an upward trajectory as awareness and adoption grow globally for these immersive experiences, which invite longer dwell time and higher engagement than other forms of media. Most recently the Alliance has been investing in VR content, but look to Trigger to expand into AR.
„We truly feel as if we are standing among giants. It is an honor to be part of such a ground-breaking partnership and to collaborate with this impressive array of global partners,“ said Jason Yim, CEO of Trigger. „We are excited to push the boundaries of XR storytelling and deliver premium IP experiences to an even broader audience through the power of 5G and the every-day accessibility of mobile AR.“
Visit www.triggerxr.com for more information.