The first app arrives next year.
Whether you want to build new worlds or immerse yourself in an artist’s creative vision, augmented reality (AR) offers all sorts of possibilities when mixing the real and virtual worlds. British studio Sugar Creative has created a number of interesting AR projects such as Bydo’s Return: A Halloween Augmented Reality Game, and now the developer is working with Dr. Seuss Enterprises on several educational apps.
Dr. Seuss Enterprises has commissioned Sugar Creative to create a series of AR apps based on Dr. Seuss books in an effort to enhance the way children learn to read. The first AR app will be based on Dr. Seuss’s ABC: An Amazing Alphabet Book!, teaching kids their ABC’s in a new, engaging way.
“We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. in a statement. “This year, we’re embracing emerging technologies to shape how children, parents and educators explore the world of Dr. Seuss in never-before-seen ways, and we’re excited to continue this momentum in 2020 with Sugar Creative!”
The Dr. Seuss ABC AR app is slated for launch in spring 2020 for both phones and tablets, with Sugar Creative developing more in the coming years. “The potential for AR and VR to support learning is enormous; we’re only just scratching the surface of how these meaningful applications are changing the game for how children learn,” said Jason Veal, managing director, Sugar Creative. “To help a child learn their ABCs from this classic Dr. Seuss book in such an interactive way will be an incredibly proud moment for us.”
Augmented reality has come on leaps and bounds in the past year or so, from entry-level phone-based consumer content to expensive high-end kit designed for enterprise use cases. Videogames like Minecraft Earth and Five Night’s at Freddy’s AR: Special Delivery offer new gaming experiences while developers can now access innovative devices like the Litho controller or Varjo’s XR-1 Developer Edition headset for almost $10,000 USD.
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