Deep within the city streets of Sydney, executives and PR personnel seek to enhance company value by strapping on virtual reality headsets. This is the domain of Safe Room, a startup that hopes to revolutionize media relations training through the power of artificial intelligence (AI) and virtual reality.
Through these tools, Safe Room’s clients face a virtual audience meant to precisely mimic a real one—an audience that exhibits reactions and questions generated by the latest AI models.
Founded by Pui Chi Chui, Safe Room aims to transform how corporate professionals prepare for media interactions and public speaking challenges. “The key to effective media training is creating an environment that mimics real-life scenarios as closely as possible. Through AI and VR, we provide our clients with an immersive experience that prepares them to handle reporter interrogations and everyday public speaking,” says Chui.
The Power of Realistic Audience Reactions
One prominent feature differentiating Safe Room is its ability to simulate realistic audience reactions. Through advanced AI algorithms and VR technology, participants in Safe Room’s training sessions face a virtual audience that responds to their specific vocabulary, tone, and speech cadence in real-time.
“Imagine standing in front of a room full of journalists, investors, or stakeholders, and seeing their reactions to your every move,” explains Chui. “With Safe Room, you can experience that level of realism without the risk of real-world consequences. Our AI-powered audience reacts to your performance, providing instant feedback and helping you refine your skills.“
Auto-Generated Questions: Preparing for the Unexpected
With companies’ increasing need for digital presence, one of the most vital skills a spokesperson can have is being ready for unexpected questions. Fortunately, one of the most innovative features of Safe Room’s platform is its ability to generate questions automatically based on the participant’s performance.
Safe Room’s AI system analyses the participants’ responses using advanced natural language processing and machine learning techniques. It then creates follow-up questions that probe deeper, challenge assumptions, and simulate the unpredictable nature of real-world media interactions.
“In a media interview or a public speaking engagement, you never know what questions might be thrown your way. With Safe Room, you can train yourself to think on your feet, adapt to unexpected situations, and deliver clear, confident responses,” Chui illustrates.
Safe Room’s proprietary AI model seeks to update itself in direct response to its customers’ objectives. During expansion and growth phases, major executives are trained to answer with the correct information and avoid divulging private internal facts. This enables artificial intelligence to act as both a foil and a mentor to Safe Room’s participants.
The Future of Corporate Training
Safe Room’s novel approach to media relations education is set to become a positive disruptor in the industry.
Despite its success, Safe Room’s founder knows it is just starting. “We’re just scratching the surface of what’s possible with AI and VR. Currently, the extent of our offerings encompasses highly personalized, immersive training experiences that adapt to our client’s individual needs,” Chui adds. “However, in the future, we hope to expand to unforeseen heights.“
With Safe Room, public-facing officials can carry themselves with a newfound sense of preparedness and self-assurance. After all, they have armed themselves with the knowledge only a pair of virtual reality goggles can provide.
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Foto: Realistic Audience Reactions and AI Auto-Generated Questions Place Safe Room’s Virtual Reality Training System at the Front of a Technological Revolution