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Game

Spatial unveils its inaugural season of in-house web browser-based games

Spatial, a 3D social platform for building, sharing, and playing interactive games across web, mobile, and VR platforms, has recently unveiled its inaugural season of in-house games.

This marks the first of several releases for Spatial in time for the holidays, with more Spatial-built and external games to be announced, which the company stated will give developers the power to build web-based games that can be played directly in a browser straight out of Unity.

The lineup of this first season of games includes titles like ‘Punch Hero’, ‘Racing Empire’, ‘Infinite Ascent’, ‘Shooty Shooty’, ‘Mostly Only Up’, ‘Buddy Blitz’, and ‘Cyber Punk: Neon Ghost’. Spatial is also working to further enrich its gaming portfolio by collaborating with gaming studios IzyPlay and Zaibatsu, who are set to release their games on Spatial’s platform early next year.

Spatial’s User Generated Content (UGC) platform is enabling Unity developers to distribute their content on the web seamlessly. According to Spatial, Unity developers can use C# scripting and other familiar tools in a manner similar to Roblox, but without the necessity of learning new tools or the need for players to download an app. This opens up opportunities for over five million Unity developers to publish content for a global audience, free from the constraints of specific devices, platforms, or app stores.

In addition, Spatial is offering up to a 50% revenue share for developers with no additional hidden costs once titles are published, which will enable developers to meaningfully monetize their games, according to the company.

“Gaming is the new medium for content on the web,” said Anand Agarawala, CEO and Co-Founder at Spatial. “We are expanding the magic of the Roblox model to five million Unity developers, allowing them to reach 200 million web gamers – as many active players as Roblox or Fortnite.”

Agarawala added, “We’ve made this breakthrough that takes advantage of improvements in WebGL, WebAssembly, and GPUs, to bring the types of games you’d typically have to download to the web – no account set up, simply click a link and you’re playing. We’ve taken away all complexity for developers who can for the first time build complex and thrilling games in the browser.”

To try out ‘Punch Hero,’ one of Spatial’s latest gaming releases, click here.

In addition to announcing its inaugural season of in-house games, Spatial also welcomed Charles Ju as the company’s new Head of Gaming. According to Spatial, Ju is an industry vet who launched games with over 100m in downloads and USD $50 million in revenue, including Sessions, Beat Fever, Battle Camp and PlayMesh.

“One of the things that drew me to Spatial aside from its ability to bring console-quality gaming to the browser, is its unwavering support for creators and digital storytelling,” commented Ju. “Spatial is leveraging the vast Unity community and offering monetization options that make it a truly viable option for any developer.”

What began with the launch of its Unity Creator Toolkit has culminated with Spatial launching a slate of games, demonstrating how brands and developers can embrace the company’s web-focused User Generated Content approach.

For more information on Spatial and its User Generated Content approach to web-focused gaming experiences, please visit the company’s website.

Quelle:

Foto:

video credit: Spatial / YouTube

Spatial unveils its inaugural season of in-house web browser-based games

27. November 2023 0 comment

Examples

Spatial launches beta version of its Spatial Creator Toolkit to support gamification of immersive experiences

Spatial, a 3D social and co-experience platform for creatives to build and share interactive online worlds, has today announced the graduation to beta of its Creator Toolkit powered by Unity, enabling the platform to now support gamification & interactive exhibitions.

With the Spatial Creator Toolkit, creators now have the flexibility to design, build, and publish their own games or immersive stories across Web, virtual reality (VR) and mobile. Spatial stated that this will help to save significant time for developers looking to bring their experiences quickly to mainstream audiences. The latest gaming components of the platform include visual scripting, custom avatars, a world linking system, and the ability to set up quests and rewards.

According to Spatial, gamified, immersive experiences on the web are building but friction still remains for developers who must learn and be tied within one system, weighed down with downloads and load times. To address this issue, Spatial’s universal toolkit allows anyone to become a Unity developer in a matter of clicks and enables users to build experiences straight from a browser with no app or platform downloads needed.

Spatial’s alpha toolkit launched in December with a ‘zero infrastructure’ approach, designed to make designing and distribution easier, and marked a first step by the company in expanding the capabilities for major brands on the platform such as Vogue, Hublot, and McDonalds.

“… Unity is the software unlocking 3D games and the new medium of the internet. Spatial is like the YouTube for these games.”
– Anand Agarawala, CEO and Co-founder, Spatial

Spatial’s Creator Toolkit has allowed developers and artists to benefit from enhanced visual quality through real-time lighting, triggers and animations, as well as shaders and textures, and has seen over 5,000 Unity developers join in a matter of weeks, according to the company. The latest gamification features will now open doors to the next level of developers looking to benefit from professional-grade features, zero learning curve and instant scalability.

“This evolution to gamified and interactive co-experiences is a natural expansion for the platform and the internet,” said Jinha Lee, CPO and Co-founder, Spatial. “With more than 1 million registered creators on the platform today, and almost 2 million worlds, we are committed to empowering all creators. Preserving art and culture on the internet has made it a must-see platform for gamers, developers, storytellers and artists alike.”

“As Adobe is for 2D video, Unity is the software unlocking 3D games and the new medium of the internet. Spatial is like the YouTube for these games, enabling instant publishing to the mass market. Anyone can build, the key is unlocking the capabilities to allow the magic to happen,” said Anand Agarawala, CEO and Co-founder, Spatial.

Spatial stated that later this year it will be rolling out an open marketplace with a competitive economic offering that makes building on Spatial an attractive business for any 3D creator. This will complete Spatial’s initial push to empower builders to not only create but also channel their creativity into sustainable businesses.

Spatial will be at the Game Developer Conference in San Francisco this week from March 20 -24 (booth #S1450), where attendees will be able to experience previews of unique Unity-built experiences, demos of interconnected worlds and a look at marketplace prototypes. For more information on Spatial and its solutions for the metaverse and zero infrastructure gaming experiences, please visit the company’s website.

Quelle:

Spatial launches beta version of its Spatial Creator Toolkit to support gamification of immersive experiences

Image / video credit: Spatial / YouTube

31. März 2023 0 comment

Examples

IKEA Launches Interactive AR Game to Teach Children About Marine Life

IKEA released an educational interactive AR game that’s made available to users as an Instagram filter.

On February 13, IKEA launched an educational and interactive AR game called Lilla Äventyret (The Little Adventure). The AR game was made possible through IKEA’s partnership with Meta and Warpin Reality and lets users learn more about marine life and ways with which they can protect them.

This isn’t IKEA’s first foray into leveraging AR to deliver better experiences for customers. A few years ago, the company launched IKEA Place, an AR-driven app that makes it easier for homeowners to imagine what IKEA products will look like in their homes.

With Lilla Äventyret, IKEA aims to help make children’s stay in select IKEA stores more enjoyable, aside from providing them with a fun and engaging way to discover and virtually interact with marine life found in our oceans.

“This project is an interesting step in creating a richer customer experience at IKEA by weaving in technologies such as augmented reality as part of the shopping experience,” said Josefine Billström Raasakka, Creative Strategist at Meta, in a press release shared with ARPost.

Promoting Environmental Awareness With the BLÅVINGAD Collection

IKEA’s BLÅVINGAD collection is an ocean-inspired collection of soft toys and accessories like cushions, duvet covers, and towels. The toys from the collection are produced partly from a mix of recycled PET and plastic collected from oceans. BLÅVINGAD aims to bring awareness to future generations about marine life and how human activities, such as pollution and littering, can affect nature, including marine life.

“The game is based on our collection BLÅVINGAD, as well as children’s interests and curiosity, but also on their concerns related to our oceans,” said IKEA Retail Sweden Marketing Manager Helena Gouiveia. “Thanks to the game, children can learn more about marine life and what happens under the surface while they are in our stores.”

To boost interest and share more knowledge about life in the ocean, as well as pique children’s curiosity, IKEA has partnered with Meta and Warpin, an immersive tech company based in Stockholm, to develop the AR game Lilla Äventyret, which is currently available in 21 IKEA stores across Sweden.

While the AR game is designed for younger children, older kids and adults are welcome to participate and create memorable and unique experiences for the family.

Once the player is inside the AR game, they can uncover facts about marine life and take photos with the collection’s underwater creatures, such as turtles and killer whales, in AR using the game’s filters.

IKEA’s partnership with Meta and Warpin has also made it the first global retailer to explore the Meta Spark AR platform on a large scale.

“It’s been great to create this innovative family experience in AR with Meta and IKEA. Working closely with Meta, we’ve challenged and tested the boundaries of Spark AR, moving from a simple filter to creating a unique experience for the whole family,” said Warpin CEO Emma Ridderstad. “It will be exciting to see how all families with children play and have fun together with IKEA’s Lilla Äventyret.”

How to Access the AR Game Lilla Äventyret

The game, which is based on the BLÅVINGAD collection, can be accessed as a filter on Instagram.

To play the AR game, users need to have the latest version of Instagram installed. Once done, they should scan the QR code found in select IKEA stores. They will start their little adventure by finding and scanning images at different stations to access different parts of the game. In each participating IKEA store, there are four different stations that hold information about marine animals.

The game is suitable for children ages three years old and up and will remain available across 21 IKEA stores in Sweden for four weeks during the winter sports holidays.

Quelle:

IKEA Launches Interactive AR Game to Teach Children About Marine Life

27. Februar 2023 0 comment

Knowledge Research

Ordnance Survey partners with PRELOADED to create world-scale Augmented Reality game

Ordnance Survey, Great Britain’s national mapping service, has recently formally announced that it is working with London-based games studio PRELOADED to develop a world-scale Augmented Reality (AR) game that will be designed to engage family audiences with the outdoors.

The game will be built upon Ordnance Survey’s extensive mapping and will use geospatial data to deliver contextual experiences that drive exploration of the world. We covered the contract award, which was announced in November last year, however this is the first time that Ordnance Survey has published news of the award itself. The original contract award value was for a total of GBP £300,000 and was set to last a duration of three years.

Nick Giles, Managing Director of OS Leisure, said: “We want to make maps fun and geo-location games and gamified apps enable their players to collectively visualise the great outdoors as they wish to experience and interact with their surroundings. It’s no longer all about what is physically present in a set location. By creating a Geo-location game of our own, this new mixture of realities gives us more opportunities to encourage people to explore and get outside more often.”

Phil Stuart, Creative Director at PRELOADED, commented: “We’re at a point where advancements in AR and geospatial technologies allow us to connect with our real world in completely new and meaningful ways. We’re so excited to work with Ordnance Survey to bring the true potential of location-based play to family audiences in the UK and beyond.”

Mike Hawkyard, Head of Mobile Games at Ordnance Survey, added: “Augmented real world locations can enhance an individual’s enjoyment of the great outdoors. Upon reaching a desired location, gamers might see a physical telephone box in front of them, but they have also reached a location where they can battle for a new PokéGym in the virtual sense,” (referring to mobile-AR game, Pokémon GO). Hawkyard continued: “This new AR game reflects an exciting opportunity by building on the success of OS Maps and raising awareness of these highly engaging outdoor experiences.”

According to Ordnance Survey, the new AR game will be complementary to OS Maps, which has more than 3.5 million users providing access to a range of features including 3D mapping, Augmented Reality tools and over 4 million routes covering 30 million miles.

Ordnance Survey is planning to launch its first game in early 2022. For more information on Ordnance Survey, click here. For more information on PRELOADED, please visit the company’s website.

Quelle:

https://www.auganix.org/ordnance-survey-partners-with-preloaded-to-create-world-scale-augmented-reality-game/

Image credit: Ordnance Survey

29. Juli 2021 0 comment

Knowledge Software/Apps

Play ‘Pac-Man’ In Augmented Reality With Pizza Hut’s “Newstalgia” Boxes

The limited-edition pizza boxes headline the companies retro-driven “Newstalgia” ad campaign.

Everyone’s favorite pellet-eating video game protagonist Pac-Man is set to return in a brand new augmented reality (AR) game launching as part of Pizza Hut’s “Newstalgia” ad campaign.

According to Pizza Hut’s chief marketing officer, George Felix, the idea behind the campaign is to “re-establish a strong brand identity rooted in decades of bold innovations, industry firsts, and nostalgic emotional connections” by incorporating instantly-recognizable elements of the brands past, such as Book It! pins, red cups, stained-glass lamps, and red-and-white checkered tablecloths.

This includes classic arcade games such as Bandai Namco Entertainment’s legendary 1980 maze arcade game Pac-Man. Customers will soon have the opportunity to rediscover their love for the iconic gaming franchise while enjoying a slice or two thanks to the companies AR-enabled pizza boxes.

Each of the limited-edition boxes features a QR code that—when scanned with your smartphone—generates a WebAR version of the original Pac-Man maze complete with original 3D assets of Pac-Man, Inky, Blinky, Pinky, and Clyd. Controlled via a virtual joystick, the game features three difficulty levels designed to cater to both casual and hardcore players. There’s also an online leaderboard where you can compare your stats with others and compete for the title of top dog.

According to Yutaka Fuse, Bandai’s head of licensing and branding, Pac-Man is a natural fit for the American restaurant chain, telling Food and Wine: “Pac-Man’s design and creation was inspired by the shape of a pizza with a slice taken out of it, making this partnership so appropriate for the Pac-Man brand.”

“The idea behind Newstalgia was born out of listening to our customers and celebrating all the things they associate with and love most about the brand,” added Felix while speaking to Insider. “Whether it’s the Tiffany lamps, arcade games, the red cups, the red-and-white checkered tablecloth or, of course, our iconic pizzas – and fusing those timeless equities with modern innovations, as seen with the partnership with Pac-Man and limited-edition AR box.”

Not a fan of pizza? Who the hell are you? Jokes aside, you can check out the experience sans pizza box by scanning the QR code provided above.

For more information on the AR-enabled pizza boxes and Pizza Hut’s Newstalgia campaign, visit here.

Quelle:

Play ‘Pac-Man’ In Augmented Reality With Pizza Hut’s “Newstalgia” Boxes

Feature Image Credit: Pizza Hut

1. April 2021 0 comment

Examples

New AR Game Lets You Trade Real World Properties

Become a virtual real estate mogul in New York, Paris, or anywhere on earth with Landlord Go

Walking down the street you notice something has changed. You take out your phone hastily, to check the available properties around you. Yes! There they are! New shares and you’re the first one to get them. You don’t think twice, cause you know you must have them! It’s not the first time when on your way to work you come across such valuable finds. We’re all part of this virtual map. With more than 3 billion mobile devices on the planet today, trillions of data trails are left behind unused. Now you can enjoy this mixture of digital and real world in the Landlord GO game.

Landlord Go is a brand new game by Reality – that leverages these digital „footprints“ in a fun and exciting way, allowing players to buy, sell, and collect rent on some of the world’s most famous buildings and landmarks. With over 1 million players worldwide, it’s the first real-world augmented reality game that uses real buildings, real people, and real prices to turn your city into an action-packed strategy game. With more than 92340 players already making deals for virtual ownership of the more than 467 559 in London already, there’s no shortage of fierce competition ready for action.

You walk your neighborhood every day, seeing familiar landscapes and buildings. Now you can view those daily sights in a whole new way by owning a virtual piece of your community. Whether you’re starting small or have grand visions to own the 30 St Mary Axe in London or the Empire State Building in New York City, they’re yours for the taking with Landlord Go.

Do you have unique knowledge of a part of your city that few others know? That local intel can translate into big profits in Landlord Go. If a new coffee shop is opening in your neighborhood and you think it’s poised to become the next Starbucks, put in a bid for it, and start raking in the rent payments from the crowds lined up outside the door.

Using a massive pool of data, including detailed information about more than half a billion real world properties, Landlord Go connects the user to their city in an exciting and innovative new way that no other game can offer.

Players can start small and quickly create a vast real estate empire through savvy investing. Put properties on the market, or engage in furious bidding wars with other players, recreating the experience of competing in the thrilling real estate market right from their phone.

Landlord Go is incredibly accurate, reflecting real-world values of properties using details like distance from the city center and building amenities. By using our own data set combined with NASA satellite scans showing nighttime light emissions, we’ve created one of the most realistic and data-driven property dealing games ever conceived.

You can really get the feeling that the level of realism is truly what sets Landlord Go apart. Anytime another player visits your property in real life, they pay you rent in the game. The more visitors your property gets, the higher its value. Using a proprietary AI and data platform called Big Dots, we’re able to add real-world data to any desktop and mobile apps.

The game is exciting as players see their fortunes grow and engage in sky-high value transactions, competing with other players for dominance in the real estate market. There’s nothing quite like it available today, and nothing that even comes close to the level of accuracy and detail found in Landlord Go.

Press Kit: https://reality.co/media/
Product trailer: https://youtu.be/ppoZ0wz4avo
Product technology explainer https://youtu.be/cfgh52kP-U4
Google Play [Download for Android] or on App Store [Download for iPhone]

Quelle:

https://www.vrroom.buzz/vr-news/games/new-ar-game-lets-you-trade-real-world-properties

31. Juli 2020 0 comment