The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event program. Virtual events are one of the most exciting parts of one’s business. By now, most of us agree that virtual events aren’t going to upend human interaction entirely. But they do propose a completely new way for people to experience games, videos, and other content — implying it’s a vital mode for meeting specialists and event executives to learn.
Global giants have all invested billions in forming the hardware, designing software, and developing applications. Event experts are jumping on the trend and recognizing the potential of immersive technology in transforming their events.
Immersive technology completely takes over our guests’ imaginations. We’re eyeing car manufacturers adapting ordinary road trips into action-packed theme-parks, sensorial VR tours of wineries, restaurants pop up through AR, and some encountering education on road safety.
Virtual events offer a unique commitment and consistency when compared to a Presentation or phone call. If you’re exploring to entertain, connect, and pleasure, it facilitates total freedom of thought. Savvy operatives in the event space and enterprise have been the keenest to realize the potential of virtual events.
THE DIFFERENT KINDS OF VIRTUAL EVENTS
- VR FOR FAIRS, EXHIBITIONS OR TRADE SHOWS
Getting the audience to your stage or displaying enthusiasm about engaging them with your brand through a VR experience. Giving them an appealing branded contest or illustration that gets their heart beating; it’s a fabulous idea to reach out and be recognized. Using devices like tablets, touch tables, LED Walls, or VR Glasses to show your products virtually. Our flexible solution supports almost every hardware. You can easily create a virtual world at your exhibition booth by using VR headsets — no matter whether it’s a staged product experience, your company office or any other virtually themed environment. Using VR at trade, fairs offer plenty of unimaginable perks. Trade fair VR applications are one of our best-selling products. And this is not without reason.
Conducting webinars virtually permits attendees globally to join in and listen as one or more speakers present the content. Companies can charge attendees to join webinars using online payment services or provide the service for free. Webinars typically use video conferencing tools that allow Q&A and are held for about 45–60 minutes. Due to their typical academic nature, webinars have thrived with 100% virtual attendance. These can also include internal and external training.
- VIRTUAL CONFERENCES AND MEETINGS
Immersive reality can be an invaluable channel for team building exercises and marketing activities proposed at establishing goals and creating a vital focus. A shared virtual event is a classic icebreaker for professionals that are yet to meet. Some many off-the-shelf virtual questions and games get people operating in teams and are perfect for this. More companies want to flaunt their audience rather than just approaching them over words or endless PowerPoint slides. During a keynote address, instead of just talking about a subject, we try to immerse the audience? The presenter asks the crowd to make use of the technology and continue to address them as they explore a simulation of the content under discussion.
Mixed reality at events effectively changes the way attendees experience exhibitions. Immersive technology has also enabled connectivity for conference attendees to spread locally and globally. It facilitates virtual participation for those who can’t be there to experience the presenters and multimedia live while wearing headsets or AR glasses at home. Our technology lets people from around the world meet in the same place at the same time by merely investing in anything. Meetings and breakouts can also run using MR conferencing tools like our virtual Spaces or mobile apps.
- VIRTUAL LAUNCHES AND SALES EVENTS
From a virtual company tour to product experience, we can brace a sales division and help them truly understand the product and its objectives. Past the event, a portable version of the content can be used to incite their clients! Some companies aren’t restricting themselves to producing just results in their trade show. Preferably, they’re using technology to bring the entire structure with them — what a profound way to involve customers with your brand.
THE ELEMENTS THAT MAKE UP A VIRTUAL EVENT
1. Event Website
Your event website is used for event advertising. It serves the same goal, regardless of whether the event is virtual or in-person. Your event website is your essential promotional instrument to benefit potential attendees and attract them to register for the event. Your event website should demonstrate the purpose of your virtual event, carry the event schedule, exhibit speakers, including FAQs, and lead potential attendees to register.
Registration is your primary medium for data compilation and crucial to your event. Registration tools allow attendees to register for virtual events, present preferences, and personal information, and produce payment if required. A sound online enrollment mechanism entitles attendees to register efficiently and equips executives and marketers with the data they need to plan a grand event and determine event success.
Email marketing can drive demand for an event and boost enrollments, keep attendees acquainted before the event and be used to engage attendees commencing up to your virtual event, and finally through feedback polls. Email is the most reliable way to interact with attendees at all stages of the event. Use an email marketing tool that can produce branded, personalized emails, intimate when emails are sent, and to whom based on attendee data, and offer open rates and click-through metrics
4. Online Event Guide & Mobile Event App
One of the most prominent parts of event technology for virtual events, the virtual event guide, and mobile event apps are home base for attendees during the event. One may find this unusual, but mobile event apps are as important to physical events as they are to virtual ones. These tools work on mobile devices and web portals and are the primary data hub for participants. Plans with links to sessions put content at the attendee’s fingertips. This is where participants pick and choose what sittings to add to their list and where admin gathers data on session popularity and attendee engagement. These tools also unite attendees and provide messaging devices that allow them to track and foster connections virtually.
5. Event Feedback
Event feedback is crucial for virtual events when planners can’t gauge reactions by the expressions or verbal input from attendees onsite. Use event feedback tools to collect feedback using post-event surveys that can be used to prove event success. Additionally, event feedback can be used as a tool to qualify virtual leads and drive them to sales.
Integrations ensure that vital turnout and participant data is shared between your event technology system and your virtual event platform. It also facilitates this information to be shared with your marketing automation and CRM systems. Use integration tools to keep your participant’s data in one place to allow you to bounce on leads more promptly and examine key insights from events such as session attendance and engagement.
FUTURE OF VIRTUAL EVENTS
Many industries are now flooded with great examples of Virtual Events, and although it’s a little too soon to call it mundane, it seems that we are reaching the tipping point. The technology is growing more affordable, and the number of corporations delivering these experiences is rising, which can only mean we will see it more not only at events but for a broader number of applications.
The question presented is not if, but when, and how you will be organizing virtual events? We’ve already delivered experiences for many event types and purposes and are thrilled at the possibilities it presents.
This has resulted in event planning on a new level. The capacity to put your event ahead of the game proposes memorable occasions not forgotten so easily. Contact us to explore how we can take your next event to virtual new heights.