‘We are what our thoughts have made us; so take care about what you think. words are secondary. thoughts live; they travel far.’ — Swami Vivekananda
It’s very simple, the key lies in observing your everyday environment with fresh eyes. By examining both your physical and digital spaces, you can come up with numerous opportunities to revolutionize experiences through AR or VR.
Train an XR Mindset
Rather than forcing ideas, make it a habit to view your surroundings through an XR lens. This approach will naturally lead to a lot of of innovative concepts.
Example: Reimagining Cooking
Consider your passion for cooking and how you currently learn new recipes through YouTube videos. Now, imagine:
- Step-by-step VR cooking lessons that immerse you in a virtual kitchen
- AR/MR overlays that guide you through recipes in your actual kitchen
- VR/MR practice sessions where you can perfect techniques before attempting them in real life
Key Considerations for XR Ideas
When brainstorming XR solutions, focus on:
- Experiences that are uniquely possible through XR technology
- Solutions that significantly enhance or transform existing processes
- Ideas that address real user needs and provide tangible benefits
Capture and Refine Your Ideas
As these concepts come to mind, make sure to document them.
Then, critically evaluate each idea:
- Assess its feasibility and potential impact
- Consider the value it brings to users
- Explore how it could change current practices or create new possibilities
By consistently applying this approach, you’ll develop a rich repository of XR ideas with the potential to reshape how we interact with the world around us.
Remember, many of today’s successful XR products started as simple ideas born from observing everyday challenges. For instance, Pokémon GO began as a concept to encourage outdoor exploration, and now it’s a global AR phenomenon.
By maintaining an open and observant mindset, consistently ideating, and being ready to act on promising concepts, you position yourself to not just imagine the future of XR—but to create it. Your next casual observation or „what if“ moment could be the foundation of the next big thing in extended reality.
Quelle:
